Campaign Design

 Campaign Poster

 Product Packaging

Campaign Bunting

Final Artwork!

Typography Poster

We have to make three posters using our own fonts. First poster is a quote from Monster Inc. Second Poster is a quote from Dr Seuss. And the third poster is a quote from Bram Stoker.

First Poster

 Second Poster

Third Poster

Research on Ogilvy & Mather

1) Who is he?

David Mackenzie Ogilvy was born in West Horsley, England, on June 23, 1911. He was educated at Fettes College in Edinburgh and at Christ Church, Oxford (although he didn't graduate). He was one of the greatest advertising executive, "Ad Men". His mother , Dorothy Fairfield, was Anglo-Irish. His father Francis Longley Ogilvy was was a Gaelic-speaking Highlander from Scotland who was a classics scholar and a financial broker.

2) What he does?

He is the founder of Ogilvy & Mather. Which is one of the largest marketing communication in the world.

3)When he started?

Ogilvy & Mather was founded in 1948 by British born David Ogilvy, with backpacking by a previous employer , the London advertising agency Mather & Crowther. Mather & Crowther originally sent David Ogilvy to the United States in 1938. Over the next ten years, Ogilvy worked in research at the Gallup polling company, worked for British Intelligence during World War II, then spent a few years farming in Pennsylvania. Ogilvy in 1948 started a U.S. agency with the backing of Mather & Crowther, who by then had merged with the U.K. based Benson agency group. Ogilvy opened his U.S. shop as "Hewitt, Ogilvy, Benson, & Mather" in Manhattan with a staff of two and no clients. Ogilvy was acquired by the WPP Group in 1989 for $864 million.