Task 1: Research Of Logo

1958-1967

Pizza Hut commenced operations in 1958. Its first logo was its former mascot, Pete, holding the words Pizza and Hut.

1967-1999

In 1967, Pizza Hut began using the now classic logo which features the famous 'red roof' icon which is still used, in a modified form, today. Also, the signature roof for new (and updated) restaurants at the time was changed from brown to red.

1999-2010

In November 1999, Pizza Hut introduced a new logo similar to the previous one, but a different font for "Pizza Hut" was introduced and the "i" had a green dot put on it and a yellow underline beneath the word mark. New and renovated restaurants since this logo no longer use the "Red Roof" design, instead use the new branding (later known as "Wing Street" since 2003) with larger square feet, larger seating capacity, modern interior features, pick-up window for carry-out orders, and free Wi-Fi. However, some renovated restaurants still retain the shape of the previous design, but newer exterior paneling and modernized interior features, and some un-renovated "Red Roof" restaurants only updated to this logo.

2010 (Prototype)

This logo is only used at a series of prototype locations in Peoria, IL and Peoria Heights, IL only. This was a concept logo used during a proposed reformatting of the restaurant chain to being exclusively a carry-out chain.

Another variant of the prototype logo with just the 'red roof' and 'The Hut' which was used during a proposed re-branding of the restaurant.

2010-2014

In 2010, the red roof was given a glossy look, and the text was modified. The old logo is still on older locations.

February 2014-November 2014

In February 2014, the yellow stripe and the green dot on the 'i' were eliminated from the logo and the word mark was moved down further from the symbol. This change was made possibly to make it look like the 1974 logo. The previous logo is still being used as an alternate logo.

In February 2014, the yellow stripe and the green dot on the 'i' were eliminated from the logo and the word mark was moved down further from the symbol. This change was made possibly to make it look like the 1974 logo. The previous logo is still being used as an alternate logo.

November 2014-present

On November 10, 2014, Pizza Hut announced a major change to their menu and the look of their restaurants. They also announced a new logo and new box, both of which launched on November 19, 2014.

DESIGN ELEMENT, HISTORY AND EVOLUTION OF PIZZA HUT LOGO.

The Pizza Hut logo is certainly one of the most recognized logos in the world. Its earliest version was introduced in 1958. It only featured the brand name in a simple sans serif typeface due to the lack of space on the signage.

The current version of Pizza Hut logo, based on the "red roof" of 1967, was unveiled in 2008, as the company introduced pasta items on their menu.

The used of red colour in the Pizza Hut logo symbolizes freshness and passion, whereas the yellow colour stands for richness, taste and joy.

The current advertising slogan, "Make it great"