Caramelaw (aka Sheena Aw) is a motion graphic designer and illustrator from
Singapore. She majored in animation back in school, but ventured into broadcast
design when she started working. She has done design work for MTV Asia, Sony
International, DC Comics, and many others. She loves drawing fun and crazy
candyart. She finds herself immersed in her little world of candies, rainbows
and mushrooms. Caramelaw is a big nature lover and it plays a big part in her
art creations. Through her art she hopes to reach out to the world and bring
joy to those who love her art.
Her name is Sheena Aw. She studied Interactive Media Design in Temasek
School of Design (Singapore) and graduated with a diploma. Majored in animation
back in school but ventured into broadcast design when she started working. She’s
the girl behind Caramelaw's art. She is based in Singapore. She’s a motion
graphics artist/video editor by day and candy land super hero by night. She
love doing crazy illustrations and customizing toys in her free time.
Her first introduction with vector would be with the use of Macromedia
Flash (back then it was still known as MF). She did flash animations back in
school and fell in love with the distinctive and clean style of vector art.
Flash was a breeze to use to create vector work and it soon became her favorite
tool. It never left her since then. After which she will do lots of touch ups
and composition layouts in Photoshop.
In My World
It usually starts with a handy sketchbook. Sheena Aw go out and she get
inspired, scribble them down, bring the treasure home and start to do more constructive
sketching. Honestly she have no idea how her artwork would turn out to be when
she start making them into vector illustrations. It just takes on a life of its
own as she make progress. It’s fascinating because she never know what to
expect. But the results are always satisfying.
Sheena Aw currently working on some character designs with DC comics and
also working on the next Depthcore Pack. More customized toys in the making.
Exciting times! She do video editing and motion graphics during her day job as
a broadcast designer. She used to make on air promos for MTV Asia a few years
back, but now she’s trying out corporate videos. She wouldn't say it’s exciting,
but it certainly gives her a different set of challenges. Cute + Morbid. That
sums it up perfectly.
She is also a big nature lover. Be it trees, animals, flowers, mushrooms,
rainbows, raindrops…anything! It plays a big part in her art creations. She
love how beautiful and perfect Mother Nature is. Sheena Aw think the world
should learn from its beauty and not take anything on earth for granted. She tend
to reflect that in most of her artwork.
HEIST
Whenever she create art, she hope it brings a smile to those who look at
it. The colors, the characters and the love that is put into it. She think her
color scheme plays a big part in her art. Sheena Aw once did an artwork in
black and white. It just didn't seem quite right. Though the characters, the
story and everything else goes according to plan, but with no color, it just
doesn't work at all. Made her really frustrated because she didn't like it. Her
art need to have color! Lots and lots of color. Caramelaw style. The more the
merrier! So yes, she always apply lots of colors to her art and most of the
time keep to similar color schemes because it’s her favorite! Makes she want to
throw in more ideas when she see the colors she love to work with. It's like a
child being attracted to bright colors.
Sheena Aw favorite piece by now would be "Trees in Heaven." The
idea behind it was to feature happy looking trees not on earth but floating
above on clouds. In that world, Squirrels tend to their needs, birds with
watering cans attached to their feet water the trees. It’s like an afterlife, a
view of what happens to trees after people chop them down. For so many years
they provided us with wood, shelter and clean air with no complaints, they
deserve to go to heaven. But yet, people are still taking nature for granted.
It's a message that people need to understand.
Of course! An artwork has got to be a piece of you. It has got to be made
with so much love and passion that when people look at it, they could tell it's
a chip from the block. That's very important.
Her Majesty
For Sheena Aw and her artwork, it just goes to show, she’s still a child at
heart. Growing up never stopped her from her world of imagination, talking monsters
and strange friends. She’s still attracted to bright colors and strange things.
Like she said before, similar to a child attracted to their cute toys. A place
no one can enter but herself. Yet she want to show the world what goes on in
her head.
Takashi Murakami. He is her art hero! She love everything he does. His art,
his characters, his color schemes, his animation and art direction. She look up
to him and what he has achieved as an artist, and she aspire to be like him. Of
course she do look at other styles outside of Takashi Murakami. Sheena Aw is a
member of the DepthCORE team and all the artists there are like a family. They
help each other out by giving ideas and feedback. It's a wonderful platform for
exposure and meeting new, great and talented artist around the world. Be sure to
visit DepthCORE for more details. It's a wonderful place to get inspired…big
time!
Sheena Aw love doing hands on projects, such as customizing toys, like
vinyl's, vintage My Little Pony and Pullip dolls. It's a different genre of art
itself and she always find herself thinking of new ways and materials to use to
"Caramelize" the toys up. It’s really fun and she really enjoy doing
it! It gets her mind working and generating new ideas all the time.
She did a custom Pretty Parlour project out of boredom by turning an old
vintage pony house into something totally new again. Lots of planning and hard
work went into that, but she’s really happy with the results. Also, she created
a new species of Pullip dolls and ponies called "Pollips". (Pullips +
Ponies) Customized dolls and ponies paired together as a set. Sheena Aw hope
they would someday make it big in the Dolly world.
Join The Madness