Thursday, 7 May 2015

Re-Branding Logo

For our final we have to re-brand company logo. I decided to choose Motorola logo for final. Motorola was a popular American telecommunication corporation headquartered in Schaumburg, Illinois. It went bankrupt after losing $4.3 billion from 2007 to 2009.  

This is the original logo
These are some illustrated logo that I've created which I keep the logo and change the typeface instead.
This is the logo that I choose for re-branding Motorola. 

I keep the original logo of Motorola and change the typeface instead. The typeface that I used is Animal Silence which is Semi-Italic Regular typeface which is not an obvious Italic. Its also a Bold typeface. Its an easy to read typeface and symbolize a strong willed, confident and bold. I didn't change the color as the color itself have a positive indirect meaning which blue symbolize excellence, reliability, supremacy and approachability of the company. Whereby black symbolize strong willed, power and wisdom. And the white color symbolize pureness and innocence. those colors shows the good side of the logo. 

Letterhead
Envelope
Name card
Notebook
Paper bag
T-Shirt
Finished!

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