Artist For Digital Media (Asia)

Caramelaw (aka Sheena Aw) is a motion graphic designer and illustrator from Singapore. She majored in animation back in school, but ventured into broadcast design when she started working. She has done design work for MTV Asia, Sony International, DC Comics, and many others. She loves drawing fun and crazy candyart. She finds herself immersed in her little world of candies, rainbows and mushrooms. Caramelaw is a big nature lover and it plays a big part in her art creations. Through her art she hopes to reach out to the world and bring joy to those who love her art.

Her name is Sheena Aw. She studied Interactive Media Design in Temasek School of Design (Singapore) and graduated with a diploma. Majored in animation back in school but ventured into broadcast design when she started working. She’s the girl behind Caramelaw's art. She is based in Singapore. She’s a motion graphics artist/video editor by day and candy land super hero by night. She love doing crazy illustrations and customizing toys in her free time.

Her first introduction with vector would be with the use of Macromedia Flash (back then it was still known as MF). She did flash animations back in school and fell in love with the distinctive and clean style of vector art. Flash was a breeze to use to create vector work and it soon became her favorite tool. It never left her since then. After which she will do lots of touch ups and composition layouts in Photoshop.

In My World

It usually starts with a handy sketchbook. Sheena Aw go out and she get inspired, scribble them down, bring the treasure home and start to do more constructive sketching. Honestly she have no idea how her artwork would turn out to be when she start making them into vector illustrations. It just takes on a life of its own as she make progress. It’s fascinating because she never know what to expect. But the results are always satisfying.

Sheena Aw currently working on some character designs with DC comics and also working on the next Depthcore Pack. More customized toys in the making. Exciting times! She do video editing and motion graphics during her day job as a broadcast designer. She used to make on air promos for MTV Asia a few years back, but now she’s trying out corporate videos. She wouldn't say it’s exciting, but it certainly gives her a different set of challenges. Cute + Morbid. That sums it up perfectly.

She is also a big nature lover. Be it trees, animals, flowers, mushrooms, rainbows, raindrops…anything! It plays a big part in her art creations. She love how beautiful and perfect Mother Nature is. Sheena Aw think the world should learn from its beauty and not take anything on earth for granted. She tend to reflect that in most of her artwork.

HEIST

Whenever she create art, she hope it brings a smile to those who look at it. The colors, the characters and the love that is put into it. She think her color scheme plays a big part in her art. Sheena Aw once did an artwork in black and white. It just didn't seem quite right. Though the characters, the story and everything else goes according to plan, but with no color, it just doesn't work at all. Made her really frustrated because she didn't like it. Her art need to have color! Lots and lots of color. Caramelaw style. The more the merrier! So yes, she always apply lots of colors to her art and most of the time keep to similar color schemes because it’s her favorite! Makes she want to throw in more ideas when she see the colors she love to work with. It's like a child being attracted to bright colors.

Sheena Aw favorite piece by now would be "Trees in Heaven." The idea behind it was to feature happy looking trees not on earth but floating above on clouds. In that world, Squirrels tend to their needs, birds with watering cans attached to their feet water the trees. It’s like an afterlife, a view of what happens to trees after people chop them down. For so many years they provided us with wood, shelter and clean air with no complaints, they deserve to go to heaven. But yet, people are still taking nature for granted. It's a message that people need to understand.

Of course! An artwork has got to be a piece of you. It has got to be made with so much love and passion that when people look at it, they could tell it's a chip from the block. That's very important.

Her Majesty

For Sheena Aw and her artwork, it just goes to show, she’s still a child at heart. Growing up never stopped her from her world of imagination, talking monsters and strange friends. She’s still attracted to bright colors and strange things. Like she said before, similar to a child attracted to their cute toys. A place no one can enter but herself. Yet she want to show the world what goes on in her head.

Takashi Murakami. He is her art hero! She love everything he does. His art, his characters, his color schemes, his animation and art direction. She look up to him and what he has achieved as an artist, and she aspire to be like him. Of course she do look at other styles outside of Takashi Murakami. Sheena Aw is a member of the DepthCORE team and all the artists there are like a family. They help each other out by giving ideas and feedback. It's a wonderful platform for exposure and meeting new, great and talented artist around the world. Be sure to visit DepthCORE for more details. It's a wonderful place to get inspired…big time!

Sheena Aw love doing hands on projects, such as customizing toys, like vinyl's, vintage My Little Pony and Pullip dolls. It's a different genre of art itself and she always find herself thinking of new ways and materials to use to "Caramelize" the toys up. It’s really fun and she really enjoy doing it! It gets her mind working and generating new ideas all the time.

She did a custom Pretty Parlour project out of boredom by turning an old vintage pony house into something totally new again. Lots of planning and hard work went into that, but she’s really happy with the results. Also, she created a new species of Pullip dolls and ponies called "Pollips". (Pullips + Ponies) Customized dolls and ponies paired together as a set. Sheena Aw hope they would someday make it big in the Dolly world.

Join The Madness